The CEO (Lauran) completed her studies at Southern Illinois University-Carbondale, with a Bachelor of Arts degree in English Pre-Professional Studies. Lauran is a firm believer that the key to a strong business presence is professional, quality content.

After a 13 year career in Corporate America, working for the #1 ALauran Leatheruto Insurer, Lauran made the decision (April 1, 2013) to apply her focus full time on growing her social media firm (PRbyELLE77), which meant that the corporate America job had to go. Armed with a Bachelors Degree in English Pre-Professional Studies (Southern IL University-Carbondale), and a strong background in writing, she set sail and began her entrepreneurial journey, never looking back.

She maintains a track record of consistency, and has amassed a significant clientele, ranging from Church Communities, celebrity Clothiers, Authors, Attorneys, Hair Professionals, Restauranteurs, Breast Cancer Foundations, Fashion Designers, and NFL Players. With her firm being a virtual operation, her clients also reside outside of the Illinois area.

With a business start in March2012, Lauran has worked with quite a few notables, and has been sought out for major opportunities. Lauran was also a featured Panelist, being viewed as a “master of her craft”, during Chicago’s Social Media Week (September 2013), discussing “Social Media Mastery”. She sat among additional social media professionals and business owners such as Cameka Smith (Founder of The BOSS Network), Brian Hagen (of the social media phenomenon “Twitter”), Kevin McFall (of Ebony/Jet Magazine) and Carrie A. Williams (Managing/Digital Editor of Today’s Chicago Woman)!

Lauran has also been featured as a guest BlogTalk Radio host with 3 Wise Women, and a Guest Mentor w Ultimate 365 Girl–a Non For Profit organization (out of Chicago and Los Angeles) focused on growing our young ladies into amazing women and bringing back the “good girl” look; she served as Co-Director of their six week long after-school program. Lauran was also solicited by Cameka Smith (Founder, the BOSS Network) as Event Publicist, which added her to the team of women who hosted Legendary Supermodel Beverly Johnson for an evening of dialogue, networking, and mingling (event title “Ladies That Lead: An Evening With Beverly Johnson), which took place on August 5, 2014 (Lauran is also a member of The BOSS Network, a Forbes Top 10 Career and Entrepreneurial Website for Women; more at www.thebossnetwork.org). Lauran has a published work in Jet Magazine, a prominent and globally recognized magazine under the umbrella of the distinguished Johnson Publishing Company (Chicago, IL), is currently enrolled at Harvard University for additional business certifications, blogs for The BOSS Network, is a Voice Of Hair Ambassador, Guest Posts for Chelsea Krost (Media Mogul), is a Contributor for Empire Life Magazine, is Assistant Editor and Contributor with The Single Wives Club, and is also the Founder, Creator and Designer of the First Annual Chicago Black Restaurant Week, which was held February 7-13, 2016. The second annual CBRW was held February 12-19, 2017, with increased participation!

Lauran has recently introduced Content and Line Editing to her brand! Contact her today for additional information on services!